Hutch houseplants - illustration
My role on this project was to create bespoke illustrations that would reflect the personality and friendliness of Hutch Houseplants. I worked alongside them to develop a set of drawings that they were able to use across numerous platforms, but in particular, their website - as you can see above, they were used for the menu items, taking the design to the next level and allowing them to stand out to competitors.
I was also asked to create personalised iconography that would be used on the website as you can see below on the nav bar. Elements like this show that Hutch Houseplants go the extra mile with everything, this begins to build trust with the client.
“The illustrations added a unique and personalised touch which takes the site to the next level”
The new illustrations came hand in hand with a new colour palette, which was carefully selected to tie in with the wonderful images of their shop and plants. (The illustrations were drawn on my iPad using Procreate).
